SKIP YEARS OF TRIAL AND ERROR AND MASTER PROPOSAL WRITING TODAY
Learn the must-have systems and strategies you need to confidently showcase your unique offer through proposal writing
✓ How to better understand your customers and incorporate those insights into your proposal content
✓ How to research the competition to differentiate your company
✓ The best formula for creating win themes that position you for success
✓ Where to find content you likely already have so you don’t have to start writing from scratch
✓ The seven elements of storytelling to add to your proposal to make it memorable and more engaging
✓ The two most important persuasive writing techniques that tap into customer emotions and inspire them to buy
✓ Why you need a content library and how to create yours
✓ How to write key proposal sections, such as the executive summary, cover letter, team overview, project approach & more with templates to follow
✓ How to create a proposal process that everyone on your team can follow
✓ Plus so much more!
Defining Your Differentiators
Discover your customers biggest goals, current challenges, and their hopes and fears
Uncover your competition’s selling points and neutralize their advantage
The easy-to-follow win theme formula that helps you show the customer why your company is the best choice to solve their problems
Gathering Essential Resources
Sources of content inspiration that you likely already have on hand
The key pieces of information you should start documenting before you ever begin writing
What company metrics you should identify to logically persuade buyers
Persuasive Proposal Writing Tactics
How to incorporate storytelling into your proposal and why this is an effective sales tactic
The two persuasive writing techniques that tap into the buyer’s emotions and allow them to justify working with you
The technical writing formula that transforms dry technical content into customer-focused sales material
How to choose the right words on the page and common writing mistakes to avoid
Step-by-step workbooks to get started
PLUS a Proposal Word Bank
Writing Your Proposal Content
What is a content library and why do you need one (plus – how to create your own!)
How to make your boilerplate customizable for each proposal
Why the Proposal Cover Letter is the most underutilized section and how to make yours better
The secrets of Executive Summaries and how to write your own
What to include in the Team Overview section to showcase your experts
How to write informative and engaging product overviews
What you need to include in your Project Approach section
What is the “Qualifications” section, and why it should replace your company overview
How to establish trust and credibility with references, case studies, and testimonials
The dreaded “Anything Else” section and how to address it
PLUS templates for each section!
Creating a Repeatable Proposal Process
The proposal workflow that is used at every major company and widely recognize as the industry standard
How to assess the competitive landscape for a specific opportunity to determine if you can win
Using the Go/No Go process to discover if you should NOT create the proposal
How to create your proposal outline in a way that saves you time
What you can do to personalize your boilerplate content for a specific proposal so the customer loves it without having to write from scratch each time
The design elements to include in your proposal so it makes your proposal easy-to-read and stands out
What is the proposal debrief and how to conduct it
Plus!
This isn’t just a course where you learn everything and then have to figure out how to actually implement it. These done-for-you resources are a turnkey solution that give you a HUGE leg up on creating your own proposal content without having to spend hours deciding what to write. These templates, guides, formulas, and worksheets were designed to help you from start to finish with every aspect of the proposal writing process!
Creating Your Win Themes Worksheet
Customer Pain Points Questionnaire
Competitive Research Worksheet
Persuasive Writing Worksheet
Proposal Storytelling Worksheet
Team Overviews Template
Proposal Word Bank (350+ words to include in your proposals!)
Executive Summary Template
Product Overviews Template
Project Approach Worksheet
Proposal Cover Letter Template
“Why Us” Template
and more!
Plus you’ll not only learn from Demi, but you’ll also hear from these 7 guest experts who are leaders in the industry!
Contract Capture & Business Development for Small Businesses
D'Joane H. McCorkle, Managing Director | DHM Enterprises, LLC
How to Use Digital Marketing to Generate More Leads
Azriel D'Souza, Chief Marketing Officer | Business Refinery
Creating International Proposals
Kathleen Foley, Business Development Consultant | Dail Consulting
Overcoming Proposal and Presentation Design Mistakes
With Karen Lin, Graphic Designer | Karen & Co.
Editing Proposals to be Customer-Ready
Andi Petrini, Editor | Independent Consultant
Preparing Your Website for More Online Leads
Meg Kline, Web Designer & Online Marketer | Meg Kline Designs
Designing A/E/C and Interior Design Proposals
Holly Urkevich, Designer | HAU Design
Each student will be invited to attend the four LIVE group Q&A sessions to address questions as you work through the course.
$850+ Value
$5,000 Core Content + $4,600 in Bonuses = Total Value of $9,600
You will immediately be redirected to the course to start lessons! You will also receive a welcome email with instructions and links in case you accidentally close it before you save the link.
All content is available as soon as you enroll, and you can start working through it at your own pace.
24/7/365 lifetime access! This includes all videos, workbooks, checklists, templates, and any additional updates made to the course after you enroll.
There are seven hours of video lessons plus worksheets for nearly every video. You can either binge the videos all at once and then go back to complete the worksheets or complete the worksheets along with the videos.
The best approach is to complete the worksheets immediately after the video. The length will vary, but allocate about 10-15 minutes for watching the video and an hour to completing the work. Longer sections, like writing your project approach, might take several hours depending on if you’ve completed the other worksheets already and how long you spend perfecting the content.
Persuasive Proposals will be open for a maximum of three one-week enrollment periods in 2022. The expected enrollment periods are during Q1, Q3, and Q4.
You will need a reliable internet connection to complete the video lessons and access the resources.
All resources are available in Microsoft Word and PDF versions for you to download. You will need some sort of word processor for writing your content.
Yes! The content in this course will help you write stronger responses to RFPs AND provide you a framework to make sure you’re only responding to the best ones.
Note: This is NOT a federal procurement course. The content is geared towards any type of proposal, and we do not cover any of the federal specific requirements. While some of the guest interviews do dive deeper into federal procurements, the overall course is for any industry.
You’re still covered! All of the techniques in this course apply to any type of sales proposal, and Module 4 shares a deep dive into writing the most common sections to include in your proposal, along with a structure for when you don’t have a formal RFP.
Unfortunately, this course is focused on sales (for profit) proposals. While the strategies can certainly apply to other types of proposals, all examples and explanations are from a for profit perspective. You likely won’t get as much benefit from this course as you would from one specific to grants or sponsorships.
Mistakes happen! If you sign up and find the content doesn’t align with your business, reach out with 14 days for a full refund.
Yes. We know small companies require many hats, and sometimes the best step is to have a couple people responsible for proposals. This can help everyone quickly get on the same page.
