Helping you

Win High-Value Contracts

A word from our founder

 
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How would your business change if…

 
 
 
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You spent less time creating proposal content for potential clients

 
 
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You created strategic RFP responses that clients love

 
 
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You won more contracts and knew how to create an effective proposal

 
 
 
 

We make it happen.

 
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Utley Strategies uses the secrets of Fortune 500 companies to help small B2B companies hit your goals. 

 

With client-focused sales strategy sessions, winning proposal development strategies, and in-depth online trainings, we help you set your business up for long-term growth and success.

 
 
 
 
 

How We Help

 
 
 

RFP Consulting

Work through your proposal strategy and walk away with strategies you can implement today for better results.

 
 

Proposal Session

Have an RFP on your desk and need expert feedback today? Schedule a Proposal Session.

 
 

Proposal Training

Train your team to learn how to create strategic proposals that win clients.

 
 
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Meet Demi.

Hello, I’m Demi Utley, the founder here at Utley Strategies. After earning my MBA, I decided to use the secrets I learned in the world of Fortune 500 companies to help small B2B businesses grow. From revamping your RFP response process to personalized training, Utley Strategies can help.

If you’re looking for proposal expertise to make it easier win new clients, then you’ve found the right place. I look forward to helping you grow your business.

 
 
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Past Clients

 
 
Homepage Testimonials

“Working with Utley Strategies saved me loads of time and I am confident we submitted a quality RFQ that will address all of our client’s questions and concerns.”

Tyler K.,

“Demi is a talented writer. She cared for our project and understood our needs. She was super quick and efficient, and easy to work with. She adjusted her writings to align with our proposal’s direction multiple times - will definitely love to work with Demi!”

-Hitomi T.,

Co-Founder, Studio Newwork

“Before working with Utley Strategies I felt pretty much lost when it comes to the proper way to organize a proposal. I gained confidence that our message is strong for all of our proposals moving forward. Our proposals definitely went from looking JV to accomplished and professional.”

Michael L.

“I was overwhelmed and unsure of an appropriate route to take to begin the response to the RFP. I was able to provide the information and Utley Strategies created the content perfectly. I submitted a proposal that I was confident in, and we will use the same content in future proposals.”

-Melissa Dolney,

Owner, Arcade Drivers School

“I needed a professional to assist with responding to an RFQ. I now feel confident in our ability to quickly turn around RFQs in the future. We developed great content that could be used for future proposals as well as marketing materials and website updates.”

-Eric C.

 
 
 
 

 

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Ready to grow your business?

 
 
 
 

I have a few proposal questions and would like to speak with an expert to refine my strategy.

 
 
 
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My process isn’t working, and I need to know how to improve my proposals.

 
 
 
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I want to learn how to create strategic proposals and win more contracts.

 
 

Related Content

 
 
 
Blog
The Simplified Shipley Process: 4 Key Steps to Win in 2025
The Simplified Shipley Process: 4 Key Steps to Win in 2025

One of the most recognized proposal processes is the Shipley Proposal Process. The Association of Proposal Management Professionals (APMP) recognizes Shipley as a top process and offers certification on it.

While it is an excellent process used by many major organizations, for some smaller teams, Shipley can be overkill. If your team consists of only a handful of people (or maybe even just you) and you respond to fairly simple RFPs, then the full process may cause more pain than benefit. 

That’s why we follow a simplified version to reap the benefits without having to fill out a robust team with more meetings than are needed.

Periscope S2G (BidSync): Ultimate 2025 Guide
Periscope S2G (BidSync): Ultimate 2025 Guide

Once you decide to start responding to RFPs, the first question you ask is “How do I find RFPs?” Consider using a bid aggregator, such as BidSync.


Master Color Team Reviews: Pink, Red and Gold (+Alternatives)
Master Color Team Reviews: Pink, Red and Gold (+Alternatives)

Let’s say you responded to an RFP response that you were poised to win. You crafted the perfect answers, tweaked your pricing to be competitive, and checked off all of the compliance boxes. And yet, you still lost. You may have heard of the mysterious color team reviews that could help in this situation.