What You’ll Learn
EXECUTIVE SUMMARY MASTERCLASS
This one-hour workshop is for sellers, writers, business owners, and anyone else who faces the daunting task of writing an Executive Summary with an unclear idea of the best approach.
If you dread writing Executive Summaries and you tend to default to explaining your company, your solution, or rely on marketing material for your executive summary, then this workshop is for you.
In this masterclass you’ll learn:
The 3-part structure of compelling Executive Summaries
How to identify your customer pain points and incorporate them into your Executive Summary
Why win themes are important and where to include them
The most common mistakes writers make and how to avoid them
Tips for creating successful Executive Summaries again and again
WHAT’S INCLUDED?
60 minute masterclass (with examples!)
Executive Summary Template
Win Themes Worksheet
Lifetime Access to the recording & materials
EXECUTIVE SUMMARY MASTERCLASS
For only $75
It’s time to stop dreading Executive Summaries.
This often-overlooked proposal section has the potential to become a key selling point for buyers. Don’t miss the opportunity to turn the first page of your proposal into a winning sales pitch.
If you’re ready to create Executive Summaries that engage buyers, then sign up for the masterclass to learn steps you can take today to write better Executive Summaries.
The Details
Exactly what you’ll get when you sign up today:
60 MINUTE MASTERCLASS
+lifetime access to the recording & materials in Thinkific
EXECUTIVE SUMMARY TEMPLATE
To follow each time your write an Executive Summary (with examples!)
WIN THEMES WORKSHEET
For translating your strategy to your proposal
DOWNLOADABLE SLIDES
To quickly revisit content when you have a question
This masterclass is perfect for you if…
Your Executive Summaries read like they could be sent to any client.
You avoid including an Executive Summary because you aren’t sure what’s the best way to write one.
You copy and paste key sections from your proposal into the Executive Summary and send it out.
Your Executive Summary reads like a technical handbook or a company overview.
You’re ready to write Executive Summaries that get attention (and inspire buyers to share with their colleagues!).
It’s time to get the secret.
Frequently Asked Questions
Q: Where does the class take place?
A: This is a pre-recorded class, and you’ll be able to watch it whenever your schedule allows as you’ll have lifetime access to it in the Thinkific platform.
Q: What happens after I buy?
A: You’ll be directed to Thinkific where you can immediately access the links to the pre-recorded video and other materials/resources.
Q: What’s your refund policy?
A: Because of the digital nature of this masterclass, no refunds will be offered. If you have a question prior to purchasing, we are happy to chat about if this is right for you. You may reach us at hello@utleystrategies.com. We can’t wait to serve you!
Meet your trainer…
I’m Demi Utley, a certified proposal manager and the founder here at Utley Strategies.
After creating hundreds of proposals across countless industries, I’ve learned the strategies that make proposals most effective. There are three truths to proposal writing:
✓ A sound win strategy is critical.
✓ It’s hard to win without knowing the competition.
✓ Your proposal needs to sell, not just share information.
In this masterclass, we’ll cover exactly how to make sure your Executive Summaries do all of this.
Proposal writing requires a holistic approach, but this bite-sized training will help you make progress today even if you don’t have much time to devote to revamping your proposal process.
You’ll walk away with a clear approach to writing Executive Summaries again and again.
I’ll see you inside the training!
-Demi
