Technical Proposal Writing Workshop
Discover the Secrets to Winning Technical Proposals
May 7, 2025 | 9:30am Pacific Time
$395
Limited spaces available
3 Hours full of frameworks, formulas, and writing strategies to create clear and compelling technical proposals
WRITE PROPOSALS BUYERS LOVE
What We’ll Cover:
✓ The best structure for a technical proposal
✓ What is the Technical Approach section & how to organize it
✓ How to write for non-technical buyers
✓ The key step most companies miss that helps buyers to love your technical details
✓ Visual tricks to add clarity throughout your proposal
✓ Two proven ways to evaluate your writing before you send out the proposal
✓ Actionable steps to improve your writing
✓ Key words and phrases every company should avoid
✓ How to ensure clarity and earn more points in technical RFPs
About the Workshop
To ensure you walk away with results, this workshop includes:
3-hour live lecture covering the most challenging aspects of technical proposal writing
Access to the recording for 90 days to rewatch as you put the tips into practice
A Virtual “Writer’s Retreat” where you can submit a sample of your proposal in advance to be used as an example to be workshopped during the training
Actionable templates, guides, and worksheets so you make progress long after the workshop
PLUS everyone enrolled in the training receives access to an exclusive discount** on a Proposal Critique session to be completed within 60 days of the training.
Yes, that means you can receive feedback after you’ve put everything into action to take your writing to another level.
**Available at checkout. Limited spots available.
From the February 2025 workshop:
“I wanted to see how to better organize our material and potentially learn how to create a clear and concise template that we could follow for each proposal. I was also interested in improving our writing to make it more engaging and ensuring our content provides maximum value.
The session was incredibly informative! I really loved the win-theme formulas and the simple idea to follow the 2:1 ratio. I believe this will really maximize our chances of standing out.”
Michelle, O.,
Business Development Manager, Consulting Firm
Meet the Instructor
Hi, I’m Demi Utley, the founder here at Utley Strategies.
After writing hundreds of proposals across most industries, I’ve learned that there is an approach to technical writing that leads to a higher win rate. I researched to see what other industry leaders say, and they confirmed my findings – clear and compelling technical proposals are the key to success.
Many small businesses face a challenge where they don’t have industry veterans to share best practices. This results in a trial and error approach of tweaking losing proposal content, sending it out, getting another loss, and starting the process over. It’s time consuming, frustrating, and nearly impossible to hit your goals this way.
Fortunately, you’ve found this workshop. I am so excited to show you how you can make your proposals shine!
Inside the training, I’ll be sharing the exact strategies I’ve used to win over $2 billion in my proposal writing. I asked my customers and subscribers what topics are most challenging, and that’s exactly what’s included in the training. We’ll dive into how to structure your technical proposals, how to write for non-technical buyers, ways to evaluate and improve your writing, and more. I’ll share examples to inspire you, and you’ll walk away with actionable steps you can take today to craft technical proposals that buyers love.
I like to keep things intimate, so there will be a cap to the number of attendees at this live workshop. If you want to be a part of it, make sure you sign up early.
I’ll see you inside the training!
The Technical Proposal Writing Workshop is for you if:
You are responsible for writing technical proposals and you aren’t sure if your writing is helping or hurting you.
You struggle to translate the technical aspects of your solution to the proposal so it better engages buyers.
You’ve sent out many proposals where the award went to another company, and you don’t know why.
You’re overwhelmed with items on your to-do list and want proven strategies you can use today instead of months of trial and error.
Frequently Asked Questions
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The Technical Proposal Writing Workshop is $395.
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The live training will take place over Zoom. Instructions on how to access the replay will be sent via email.
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The concepts of the training were built on RFPs, and most of the examples are from RFPs. However, this is not an RFP training. All of the concepts apply to both RFP and non-RFP opportunities.
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Yes, this workshop will be recorded, and you will have access to the recording for 90 days.
Take the guesswork out of technical proposal writing.
Join the workshop for proven strategies that you can implement today.
