What You’ll Learn
Leveraging Storytelling in Proposals
If you want to improve your win rate, secure a competitive contract, or create less dry proposals, then storytelling is for you! It’s easy to focus on all of the strengths of your offer within your proposal, but some companies take that too far and leave out the customer.
That’s where storytelling comes in.
In just over one hour, this training gives you a proven framework to tap into our oldest form of connection. Humans are hardwired to understand and empathize with stories, and incorporating a storytelling approach into your proposals will help you to better connect with your buyers by showing that you understand their needs and can help to achieve them.
In this training you’ll learn:
Why storytelling matters and why it’s the best sales tactic
The 7 part storytelling framework
How to incorporate storytelling into your proposal from beginning to end
Examples of mini-stories in key sections of your proposal, such as the Cover Letter and Executive Summary
The most common mistakes companies make that alienate buyers
How to successfully implement storytelling and improve your proposals
WHAT’S INCLUDED?
70 minutes of video lessons
Storytelling worksheet
Review of real proposal examples
Instant access & lifetime enrollment in the training & materials
LEVERAGING STORYTELLING IN PROPOSALS
For only $135
It’s time to create proposals that connect with buyers.
There’s nothing worse than having an amazing conversation with a prospective client only to never hear back after you send over the proposal.
By leveraging storytelling, your proposals will become a continuation of that conversation that show buyers exactly why you’re the best choice.
If you’re ready to follow a proven framework for customer-focused proposals, then sign up for Leveraging Storytelling in Proposals to start learning today.
The Details
Exactly what you’ll get when you sign up today:
70 MINUTE MASTERCLASS
+lifetime access to the recording & materials in Thinkific
STORYTELLING WORKSHEET
To follow each time your write a proposal
REVIEW OF REAL PROPOSALS
So you can see what the framework looks like in real-world scenarios
DOWNLOADABLE SLIDES
To quickly revisit content when you have a question
This training is perfect for you if…
You’ve sent out countless proposals only to find out the award went to someone else.
You struggled to write proposal content, wasting hours writing, rewriting, and starting over, or worse, just throwing a bunch of marketing material together and sending it off.
You invested in a content update or template refresh project with a contractor or consultant, but your proposals still aren’t performing and you don’t know why.
You have had perfect sales meetings only to have the customer ghost you after you sent over the proposal.
It’s time to get the secret.
Frequently Asked Questions
Q: Where does the class take place?
A: This is a pre-recorded class, and you’ll be able to watch it whenever your schedule allows as you’ll have lifetime access to it in the Thinkific platform.
Q: What happens after I buy?
A: You’ll be directed to Thinkific where you can immediately access the links to the pre-recorded video and other materials/resources.
Q: I’m already enrolled in Persuasive Proposals. Is this the same storytelling framework in that course?
A: The framework taught in this training is the same as in Persuasive Proposals, but it goes into more detail on storytelling and provides storytelling examples. If you’re not sure if this is a good fit, send us an email at hello@utleystrategies.com.
Q: What’s your refund policy?
A: Because of the digital nature of this masterclass, no refunds will be offered. If you have a question prior to purchasing, we are happy to chat about if this is right for you. You may reach us at hello@utleystrategies.com. We can’t wait to serve you!
Meet your trainer…
I’m Demi Utley, a certified proposal manager and the founder here at Utley Strategies.
After creating hundreds of proposals across countless industries, I’ve learned the strategies that make proposals most effective. There are three truths to proposal writing:
✓ A sound win strategy is critical.
✓ It’s hard to win without knowing the competition.
✓ Your proposal needs to sell, not just share information.
In this masterclass, we’ll cover exactly how to make sure your Executive Summaries do all of this.
Proposal writing requires a holistic approach, but this bite-sized training will help you make progress today even if you don’t have much time to devote to revamping your proposal process.
You’ll walk away with a clear approach to using storytelling again and again.
I’ll see you inside the training!
-Demi
