Persuasive Proposal Writing Workshop
Learn the Writing Techniques That Win Million Dollar Deals
April 9, 2025 | 9:30am Pacific Time
$395
Limited spaces available
3 Hours of persuasive writing techniques, real world examples, and tactics that form the foundation of winning proposals
WRITE PROPOSALS THAT WIN DEALS
What We’ll Cover:
✓ The 8 Principles of Persuasive Writing
✓ How to understand buyers and write to them
✓ What are logical & emotional appeals
✓ Key metrics to include in every proposal
✓ Emotions you should tap into (and those you should avoid)
✓ How to use emotional & logical appeals in key sections, such as the Cover Letter, Executive Summary, Solution Overview, and Company Qualifications
✓ Steps to connect with buyers in your proposal to find common ground
✓ How to surprise the reader with good writing (even if you’re not a writer!)
✓ Simple storytelling techniques when you’re on a deadline
About the Workshop
To ensure you walk away with results, this workshop includes:
3-hour live lecture covering the 8 Principles of Persuasive Proposal Writing
Access to the recording for 90 days to rewatch as you put the tips into practice
A Virtual “Writer’s Retreat” where you can submit a sample of your proposal in advance to be used as an example to be workshopped during the training
Actionable templates, guides, and worksheets so you make progress long after the workshop
PLUS everyone enrolled in the training receives access to an exclusive discount** on a Proposal Critique session to be completed within 60 days of the training.
Yes, that means you can receive feedback after you’ve put everything into action to take your writing to another level.
**Available at checkout. Limited spots available.
Meet the Instructor
Hi, I’m Demi Utley, the founder here at Utley Strategies.
I started my career as a writer, learning how to write persuasive content in school and then applying that to the business world. Once I started writing proposals, a common thread appeared for those that won: we understood the buyers, and we used persuasive writing techniques to earn more points.
Many people responding to proposals face an impossible challenge: you’re often assigned to write proposals with little to no guidance on what actually works. This tends to lead to months (or years) of trial and error, disappointing win rates, and frustrations from leadership. It’s time consuming, demoralizing, and, frankly, a tough way to spend your time.
Fortunately, you don’t have to keep guessing. In this workshop, I’ll show you the exact writing techniques I’ve used in proposals that win deals.
Inside the training, I’ll be sharing the strategies I’ve used to win over $2 billion in my proposal writing. We’ll dive into persuasive writing techniques, including the power of logical & emotional appeals (my personal favorite). There will be real-world proposal examples to inspire you, and you’ll walk away with actionable steps you can take today to craft persuasive proposals.
I like to keep things intimate, so there will be a cap to the number of attendees at this live workshop. If you want to be a part of it, make sure you sign up early.
I’ll see you inside the training!
The Persuasive Proposal Writing Workshop is for you if:
You write your proposals to meet the RFP requirements and are looking for strategies to make your proposals really stand out.
You want your proposals to be more aligned with your sales conversations and lead right into the customer buy in.
You have an excellent offer but for some reason, buyers keep signing with your competitors (with lower quality work), and you want to show them why your company is the best choice.
You want clear templates for writing the most persuasive sections, such as the Cover Letter, Executive Summary, Company Overview, and Solution Overview.
Frequently Asked Questions
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The Persuasive Proposal Writing Workshop is $395.
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The live training will take place over Zoom. Instructions on how to access the replay will be sent via email.
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The concepts of the training were built on RFPs, and most of the examples are from RFPs. However, this is not an RFP training. All of the concepts apply to both RFP and non-RFP opportunities.
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Yes, this workshop will be recorded, and you will have access to the recording for 90 days.
Take the guesswork out of proposal writing.
Join the workshop for proven strategies that you can implement today.
