Ready to consistently win RFPs against your top competitors?
Let’s be real…
It’s not just disappointing when you lose RFPs that are perfect for your company–it’s also embarrassing.
Your sales team knows how to connect with buyers and qualify opportunities, yet when you review the bid tabulations, your scores are lower than expected.
To combat the disappointment, you focus on what’s working, pulling the best sections from past responses, rewriting other content (again), and updating your design, but for some reason, you keep losing RFPs.
It’s like your RFP process has turned into one never-ending experiment, and instead of signing new contracts, you’ve started losing ones that should be a sure thing. You keep finding yourself back at the beginning, sifting through RFP requirements, asking, “Why isn’t this working?”
Is it pricing? Is it your writing? Have you tried tweaking your proposals too many times that now they’re one giant collection of underperforming content?
The reality is there’s a disconnect between what happens in your sales meetings and what ends up in your proposals. In a desperate attempt to make your proposals work, you’ve developed a Frankenstein document of all of your offers, creating unclear and confusing messaging that fails to stand up against the strategy of your top competitors.
You’re delivering top-quality work to your clients, but this expertise fails to translate into your RFP responses. Which means you somehow score lower than companies that are less qualified (and frankly, do lower quality work). So you go back to your proposal, and you explain in more detail why your solution is the best–burning out your entire team in the process.
It’s incredibly frustrating to have one of the best solutions in your industry and still not win contracts that less-qualified companies seem to do effortlessly—
You’re not the only one feeling this⤵
Too many companies are stuck in this discouraging and exhausting loop…
1️⃣ Find the Perfect RFP
After revamping your proposal process, an RFP that you’re positioned to win lands on your desk. You piece it together and send it out, eager to sign the new contract.
2️⃣ Competitor Wins
Somehow your competitor wins, even though it reads as if the RFP were written for you. You vow to not make that mistake again when another perfect RFP lands on your desk.
3️⃣ Add in More Sections Explaining Your Offer
In desperation, you add more detail around your solution, hoping this time the explanation will persuade them to buy. You lose again.
4️⃣ Decide It Must Be a Numbers Game
You start to respond to more RFPs thinking that if you go after more, you’re bound to win more. This results in a lot of time on RFPs and little to show for it.
5️⃣ No Traction, Start Over
Convinced it’s your approach, you revise your proposal content and return to step 1.
If you’ve been scrolling, you need to read this:
Buyers aren’t giving you fewer points because you’re not good at what you do–they’re confused by the lack of clarity in your proposals.
When they read through your RFP response, they’re skipping over the pages of content that are doing too much – explaining in detail your solution, giving too much background on your company, even talking about offerings that aren’t part of this project. It’s overwhelming for them, and it probably is for you too.
You don’t need to explain your solution in more detail to earn more evaluation points and win contracts.
What you really need is clarity. An aligned sales strategy that stacks up against your competitors and concisely shows why exactly your company is the best option for the contract.
With a clear RFP win strategy focused on the buyer’s biggest problems, you build trust, easily earn more points, and land more contracts.
The more you explain your solution in your RFP response, the more you dilute your message. That’s why it’s hard for you to outbid your competitors. And no, this isn’t about writing new content that you’ll have revised six months from now. (Stop planning on tweaking your proposals. It’s not time for that!)
This is about unlocking your unique sales approach and translating that into your proposals. It’s time to create a win strategy that accounts for the 3 key pieces of winning proposals: your solution, your competitors’ offers, and the buyer's goals. When you combine these three elements, your win rate will improve and you will finally leave the cycle of revamping your proposal process every few months.
This is how you win more RFPs.
INTRODUCING
Win Rate Reboot
Win Rate Reboot is an 8-week consulting session where we create a competitive win strategy and transform your approach to proposals into a proven and repeatable process that lands new contracts.
Together we’ll create a win strategy that highlights your strengths, neutralizes your competitors’, and earns you more points each time you respond to an RFP–without the need to build a new sales strategy from scratch with each RFP.
If you’ve reworked your proposal content before and still had a disappointing win rate, it’s likely because it wasn’t grounded in a proven sales strategy. Win Rate Reboot combines an update to your proposals with establishing a winning sales strategy based on your actual clients and competitors.
And don’t worry, we’re not going to just create a strategy and walk away. This special 1:1 consulting offering also includes templates and frameworks to revamp your process to help you turn your new win strategy into a repeatable, scalable, and contract-winning approach that grows with your business.
Here’s what you’ll achieve with Win Rate Reboot over 8 weeks:
1. Current State Review
Before we create anything new, we’ll review what’s working and what’s not. We’ll start with 3 of your proposals and a review of the proposals of your top 3 competitors.
2. Create Your Win Strategy
We’ll identify your key differentiators, strengths and weaknesses of your top competitors, and create a winning approach to RFPs.
3. Set Up a Repeatable System
Get a proven sales system that meets your RFP goals. We’ll templatize important RFP response steps, including key sections of content, all with the goal to streamline your process, avoid burnout, and win more contracts.
You’ll not only uncover how to write proposals that win competitive RFPs, but you’ll also develop a deeper understanding of your top competitors, how to refine your messaging so buyers see your strengths, and establish a repeatable process so you can respond to RFPs with confidence.
No more responding to RFPs only to learn you lost with little to no idea why your proposal isn’t landing. This is your chance to turn things around before you respond to yet another RFP only to hear back bad news.
Everything you need to write, compete, and scale your RFP process…
From crafting a message that resonates with buyers to learning how your competitors pitch and implementing a long-term process grounded in strategy, here’s what you’ll receive when you secure your spot on the Win Rate Reboot calendar:
✅ Strategy meeting to discuss your current strategy, key competitors, and how it’s been working (or not)
✅ Review of 3 of your past proposals that you were positioned to win to uncover how your current strategy falls flat
✅ FOIA request of proposals for your top 3 competitors
✅ In-depth review and analysis of your competitor proposals
✅ Written report comparing your strategy with your competitors’ and outlining opportunities to neutralize their strengths and highlight their weaknesses
✅ Action plan for your new win strategy to score higher than your competitors on key opportunities
✅ Recommendations and examples of how to refine your writing in your proposals to better connect with buyers
✅ Templates of key proposal sections to use as a starting point for future RFPs (e.g. Executive Summary, Cover Letter, Company Overview, etc.)
✅ A framework for incorporating strategy into your new RFP process with templates for key meetings, opportunity assessment, and more to ensure each opportunity receives the attention it requires
All of this will take place in just 8 weeks to ensure you can put your new strategy in place in less than a quarter!
You’re just one step away from completely
Changing the course of your business.
Imagine finally having buyers understand why your company is the best choice for the contract again and again.
You’ll have the clarity, confidence, and proven system to start pursuing bigger and better RFPs without cycling through a disappointing process that doesn’t get results.
Move from constantly adding more detail to your proposals to confidently selling in writing just like you do in sales meetings–and have buyers eager to sign with you.
Step into your new RFP process with a win strategy grounded in research that scales as you grow your business and team, content that resonates with buyers, and a proven plan that will outcompete your top competitors.
Your Investment
READY FOR THIS?
The Process…
Step 1. Apply
Fill out the application below with as much detail as possible. We’ll review the application, and if you’re a good fit for Win Rate Reboot, we’ll be in touch to…
Step 2. Schedule a Discovery Session
Here we’ll talk in more detail about your company, your goals, your RFPs, and get a feel for your working style. You can ask all of your questions and decide if our approach aligns with your goals.
Step 3. Secure Your Spot
You’ll pay the deposit and choose your 8-week spot from our available options. We only take on a limited number of clients each year, so the sooner you sign, the more likely you are to have your ideal time slot.
FILL OUT YOUR APPLICATION BELOW:
Wondering if this is right for you?
WHO THIS IS FOR:
★ You frequently respond to RFPs and are ready to stop wondering why you keep losing.
★ You want a proven process that you can follow for each RFP to ensure you create a tailored strategy that will perform well.
★ You (or your competitors) operate in the public sector, and you want to use FOIA requests to gain a competitive advantage.
★ You’re ready to focus on quality proposals that score well rather than sending out as many as possible.
★ You’re in a competitive space, and you want your proposals to stand out.
WHO THIS ISN’T FOR:
✖️ You just started responding to RFPs and have only won a few (or none at all).
✖️ You haven’t established a proposal process to refine.
✖️ You’re responding to RFPs you find online and never speak to buyers pre-RFP.
✖️ You’re seeking a quick fix or immediate success.
✖️ You think that a good win rate means never losing.
✖️ If things don’t succeed right away, you’ll give up and start making changes again without giving the new process time to work.
Transform your disappointing RFP process into a competitive, strategic, and repeatable system that positions your company to score more points on RFPs, sign new contracts, and achieve results again and again.
Whether your current process needs just a little refinement or you want to burn it all down and start over, we will provide detailed guidance for structuring your approach for maximum impact.
You’ll receive in-depth analysis and recommendations, a detailed win strategy, a writing plan, and templates with step-by-step instructions so you can respond to RFPs with clarity, speed, and precision.