4 Traits of Successful Executive Summaries

Executive Summaries are one of the most dreaded RFP sections. How do you summarize an entire proposal in just one page? (You don’t.) Will it even be read?

But once you figure out how to write Executive Summaries, they will likely become your favorite section! This part of the proposal is often the most read, and because of that, it requires a little more creativity and focus than other parts of the proposal. To help you on this journey, check out the four key traits of successful Executive Summaries below.

The Most Common Executive Summary Misconception

There are few proposal sections more talked about than the Executive Summary.

We get questions every week on this topic:

How do I write an executive summary? When do I include one? Do people even read it?

There are countless articles and videos out there sharing conflicting information about the Executive Summary, but there’s still one misconception that many people hold when they start drafting.

When to Introduce Your Company in the Executive Summary (It’s later than you think!)

Of all the most common proposal sections, the one that I’m asked about again and again is the Executive Summary.

Most Executive Summaries are only 1-2 pages long, yet they seem to strike fear in the heart of any writer, stalling typing and bringing up a new round of writer’s block. The reasons for hesitation vary–some people ask what exactly should be included. Others want to make sure they’re starting the proposal off with the right tone. I’ve heard concerns that this is the only section the client will read, making it even more overwhelming and difficult to craft.

Cover letter vs Executive summary: What’s the difference?

Whether a prospect asked you to send over a proposal or you have a formal RFP on your desk, you’ve likely encountered recommendations to include a cover letter and/or executive summary in your proposal. If you’ve read instructions on how to write either, then you may be left wondering, “What’s the difference?”.

While these two sections have many similarities, there are key differences between cover letters and executive summaries, including when and how you should use them.

Four Ways to Create a Proposal Story

If you’ve ever read a business proposal (or any business document), you’ve likely been greeted by a dry, no-nonsense document that you dreaded reading. When submitting a proposal to a potential client, the last emotion you want them to experience when looking at your proposal is dread.

Proposal WritingDemi UtleyJuly 30, 2020Proposal Writing, Executive summary, RFPs

Proposal Executive Summary Examples

If you’re searching for a proposal executive summary example, then you know that a compelling executive summary has the ability to engage your audience and inspire them to read your proposal in detail. Writing the content, however, is the hard part. We’ve included proposal executive summary examples here for inspiration to help with your writing.

The RFP Proposal Format That Works

When you start pursuing larger contracts, at some point you’ll be asked to respond to a formal competitive Request for Proposal (RFP) solicitation. Responding to RFPs can be a time consuming and frustrating process, but fortunately, there are easy steps to follow that can make the process more enjoyable and more successful.

Sales WritingDemi UtleyApril 23, 2020RFPs, Proposal Writing, Executive summary

Executive Summary of a Business Plan: Quick Tips on How to Make Yours Stand Out

Whether it’s your first time writing an executive summary or you want to make yours better, read this for tips on how to structure your summary and ways to increase the likelihood of it being read.

Sales WritingDemi UtleyMarch 19, 2020Executive summary

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