Posts tagged Executive summary
4 Traits of Successful Executive Summaries
4 Traits of Successful Executive Summaries

Executive Summaries are one of the most dreaded RFP sections. How do you summarize an entire proposal in just one page? (You don’t.) Will it even be read? 

But once you figure out how to write Executive Summaries, they will likely become your favorite section! This part of the proposal is often the most read, and because of that, it requires a little more creativity and focus than other parts of the proposal. To help you on this journey, check out the four key traits of successful Executive Summaries below. 

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Proposal Writing, Sales WritingDemi UtleyExecutive summary, persuasive writing, proposal writing, Proposal Writing, competition, rfp, RFPs
The Most Common Executive Summary Misconception
The Most Common Executive Summary Misconception

There are few proposal sections more talked about than the Executive Summary. 

We get questions every week on this topic: 

How do I write an executive summary? When do I include one? Do people even read it? 

There are countless articles and videos out there sharing conflicting information about the Executive Summary, but there’s still one misconception that many people hold when they start drafting.

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Sales Writing, Proposal WritingDemi Utleyproposal writing, Executive summary, Proposal Writing, persuasive writing, government proposal writing, sales content
When to Introduce Your Company in the Executive Summary (It’s later than you think!)
When to Introduce Your Company in the Executive Summary (It’s later than you think!)

Of all the most common proposal sections, the one that I’m asked about again and again is the Executive Summary. 

Most Executive Summaries are only 1-2 pages long, yet they seem to strike fear in the heart of any writer, stalling typing and bringing up a new round of writer’s block. The reasons for hesitation vary–some people ask what exactly should be included. Others want to make sure they’re starting the proposal off with the right tone. I’ve heard concerns that this is the only section the client will read, making it even more overwhelming and difficult to craft.

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Proposal Writing, Sales WritingDemi UtleyExecutive summary, proposal writing, Proposal Writing, persuasive writing, RFPs, rfp
Cover letter vs Executive summary: What’s the difference?
Cover letter vs Executive summary: What’s the difference?

Whether a prospect asked you to send over a proposal or you have a formal RFP on your desk, you’ve likely encountered recommendations to include a cover letter and/or executive summary in your proposal. If you’ve read instructions on how to write either, then you may be left wondering, “What’s the difference?”.

While these two sections have many similarities, there are key differences between cover letters and executive summaries, including when and how you should use them.

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Proposal Writing, Sales WritingDemi Utleyproposal writing, Proposal Writing, Executive summary, cover letter, rfp, RFPs, proposal format, persuasive writing, government proposal writing
Proposal Executive Summary Examples
Proposal Executive Summary Examples

If you’re searching for a proposal executive summary example, then you know that a compelling executive summary has the ability to engage your audience and inspire them to read your proposal in detail. Writing the content, however, is the hard part. We’ve included proposal executive summary examples here for inspiration to help with your writing.

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Proposal Writing, Sales WritingDemi UtleyProposal Writing, Executive summary, RFPs, rfp, B2B marketing