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“How do I show buyers why we’re a better choice than our top competitor?”
When it comes to proposals, this question is asked again and again.
You may have done everything right. Checked off all of the boxes from the RFP. Met with the customer. Created engaging graphics. Developed a sound pricing strategy.
But for some reason, they continue to win while you continue to…not.
In these cases, there is often one main reason why your competitors are winning over you.
Read MoreThe sales process is fraught with challenges.
From securing a meeting with an ideal client to determining the best pricing to creating a winning proposal, there always seems to be just one more step to be completed before contracts are signed.
But when it comes to sales, there is one secret that nearly every successful company uses:
Read MoreThere are few proposal sections more talked about than the Executive Summary.
We get questions every week on this topic:
How do I write an executive summary? When do I include one? Do people even read it?
There are countless articles and videos out there sharing conflicting information about the Executive Summary, but there’s still one misconception that many people hold when they start drafting.
Read MoreEach time a new contract award is announced, you may be wondering, “How did they do that?”
Whether you keep losing to the same competitor, your win rate is lower than you like, or you send out proposals only to never hear back, it’s easy to start thinking that maybe there is some secret key to winning proposals that you’re missing.
Fortunately for you, winning proposals tend to have a few traits in common, no matter the industry or if they’re for RFPs or not.
Keep reading for the four most common traits of successful proposals!
Read MoreWith huge revenue potential, RFPs can be a very appealing option for many businesses. You search for the perfect RFPs, save the due dates, and add them to your to-do list to get started.
And before you know it, the due date passes with no proposal submitted.
If this has happened to you, don’t worry. RFPs can be overwhelming and challenging to complete. While they sound great in theory, in practice it takes a lot of energy to actually respond to the RFP (and even more to win!).
Below are some of the most common challenges companies face that make getting started with RFPs difficult.
Read MoreOne question that has come up several times in the past few weeks is “How do I write faster?” Especially when dealing with RFP deadlines, everyone wants to know how to make the process easier to hit more deadlines while still creating quality proposals.
I tend to be a quick writer naturally, and over time, I’ve developed a few additional strategies to help me write my first drafts even faster. If you’re watching the clock and wondering how to make your writing easier, try out some of the tactics below!
Read MoreWhether a prospect asked you to send over a proposal or you have a formal RFP on your desk, you’ve likely encountered recommendations to include a cover letter and/or executive summary in your proposal. If you’ve read instructions on how to write either, then you may be left wondering, “What’s the difference?”.
While these two sections have many similarities, there are key differences between cover letters and executive summaries, including when and how you should use them.
Read MoreWhen I drafted my first proposal, I had zero business writing experience. I knew very little about what would actually help sell within the proposal, and my general idea was that business writing had to be dry, technical, and to-the-point.
Like most people, to figure out what I should do, I turned to Google for answers. Our proposal template at the time started with a cover letter, and many cover letter examples (and even proposal examples) had similar opening sentences:
Read MoreThere comes a point for every B2B business where you have too many proposals on your plate and not enough time to do them all. The natural next question is: Should I hire a proposal writer or keep doing this myself?
If you’re struggling with that question now, let’s take a look at your options to determine what is a best fit for your company.
Read MoreThere are many methods to write a proposal. A popular approach is to copy and paste from past proposals to create a new one using your favorite sections. Or you might use an old template that was created years ago with outdated content that you update every time you send it out. Let’s not forget the wait-until-the-last-second-and-frantically-type-everything approach. No matter what group you fall into, rest assured that there is a better way that takes much of the stress out of proposal writing.
Read MoreAs one of the final steps in the sales process, many people want to know how to use the proposal to push a deal across the finish line. While a proposal alone can’t win an opportunity, it can definitely lose one. By using the steps below, however, you will make your proposal significantly stronger and inspire customers to work with you.
Read MoreOne of the most common business writing tips is to make your content brief and clear. This sounds great in theory, but if you’ve ever drafted a document only to find out that it’s way too long, then you might be wondering how to actually put this into practice. In this blog post, we’ll take a look at a few specific tactics you can use to improve the clarity of your proposal writing.
Read MoreWinning a new government contract can dramatically boost revenue for many small businesses. In order to win those contracts, however, you often have to go through the government procurement process, which means responding to RFPs. If you are struggling to determine if you’re ready to start responding to government RFPs, read on for a few key questions to ask to determine your next step.
Read More“I hate writing proposals” is one of the most common comments we hear. And, honestly, why wouldn’t you hate writing proposals? They have tight deadlines, high pressure, often a lot of competition, and for RFPs, a ton of questions you have to answer. Fortunately, there are some ways to make the process a little less painful.
Read MoreCreating winning proposals is hard, especially if it’s in response to an RFP. In the world of proposals, many companies have low win rates, and while win rates vary for many reasons, there are a few common causes of lost projects. Read on to learn why many proposals lose and how you can improve yours.
Read MoreFrom RFIs to RFPs to RFQs, the world of B2B sales is full of acronyms. One term that’s popping up more lately is RFx. Before you start searching for how to respond to an RFx, let’s discuss the term in more detail.
Read MoreGovernment proposal writing isn’t rocket science, but it is important to know what’s required before you respond. Here’s everything you need to know to win government contracts.
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