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When a customer asks you to send a proposal–whether it’s for an RFP or not–it’s easy to jump ahead to pricing and slap together a basic overview for your proposal.
But taking a moment to pause and think through your strategy can be the difference between winning the contract…or not.
That’s where the Strategy Meeting comes in.
Read MoreWhen you search for proposal tips, you’ll find endless lists of rules to follow and recommendations on how to write your proposal. While all of these rules are full of good intentions and will make your proposal stronger, there are a few that you can maybe ignore.
Here are the top 5 proposal “rules” that I love to break.
Read MoreWhen an RFP lands on your desk, the first thing you do is open it up and start searching for everything needed to respond and win the project.
As you scroll through the document, you see requirement after requirement, questions followed by more questions, and a seemingly endless compilation of forms to be sent in with your proposal.
By this point you start to wonder, “How am I going to remember all of this?”
If you’ve ever been in that situation, then this post is for you!
Read MoreRFPs have the potential to bring large amounts of revenue into an organization while also bringing the risk of wasted time working on these competitive proposals.
To ensure you put your best foot forward, these seven key decisions will help you determine if an RFP is right for your company.
Read MoreA top concern for many sellers is keeping proposal content clear, direct, and to the point. While clear and concise proposals are essential for selling, if you keep your proposal too short, you might be leaving out key information that can help you sell. Read on to learn key information to add to your proposals, and what you should remove.
Read MoreLike any type of persuasive writing, proposal writing performs best when key persuasive techniques are used. Many companies fall into the trap of outlining a black and white proposal that details their offering without focusing on how to actually sell within the proposal.
If you find that your proposals aren’t performing as well as you like, these two persuasive writing techniques can help your content better resonate with the buyer and result in more projects.
Read MoreThere comes a point for every B2B business where you have too many proposals on your plate and not enough time to do them all. The natural next question is: Should I hire a proposal writer or keep doing this myself?
If you’re struggling with that question now, let’s take a look at your options to determine what is a best fit for your company.
Read MoreWinning a new government contract can dramatically boost revenue for many small businesses. In order to win those contracts, however, you often have to go through the government procurement process, which means responding to RFPs. If you are struggling to determine if you’re ready to start responding to government RFPs, read on for a few key questions to ask to determine your next step.
Read MoreWhen you’re a small company bidding on a project, you sometimes find yourself up against the big players. It may seem hopeless when they have seemingly endless resources available to them, but many procurement teams look for ways to work with small businesses. There are ways to position your company to help you to win the larger projects even when a big company is competing against you.
Read MoreMany times, when you are creating a proposal, there is most likely at least one other competitor who is submitting a proposal at the same time. The competitive nature of proposals, especially in response to RFPs, makes it essential that your content highlights why your company is the best choice for the project.
Coming up with these differentiators can be difficult, however. Fortunately, there are a few questions you can answer to uncover just why your company is the best fit for a project. Read on to learn more.
Read MoreFinding new business is tough work, and if you’re fortunate enough to find an opportunity that looks like a good fit for your company, of course you should respond, right? While it is tempting to always throw your name into the hat, there are a few times when it is actually better to not respond to the RFP. Let’s look at a few examples.
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