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When an RFP lands on your desk, the first thing you do is open it up and start searching for everything needed to respond and win the project.
As you scroll through the document, you see requirement after requirement, questions followed by more questions, and a seemingly endless compilation of forms to be sent in with your proposal.
By this point you start to wonder, “How am I going to remember all of this?”
If you’ve ever been in that situation, then this post is for you!
Read MoreIf you’ve done much reading about proposals, then you know you are significantly more likely to be successful if you build a relationship with the buyer before they release the RFP. While this may sound great in theory, you might wonder: how do you actually do that?
Read MoreB2B email marketing is one of the most popular methods for marketing to other businesses. With high engagement rates and an ability to easily be automated, it’s no wonder why this is the preferred method for most companies.
Read MoreResearching B2B marketing strategies often results in a list of disparate marketing tactics that you are expected to implement. While these are helpful, without an overarching strategy, you’ll quickly find your budget drained and little results achieved. Instead, choose a marketing strategy that aligns with your brand, your goals, your mission, and your budget.
Read MoreDespite the current popularity of inbound marketing, most marketing strategies include some form of outbound marketing. Developing an approach to outbound marketing requires an understanding of when to use it, a defined budget, and how much time you plan to spend on outbound marketing tactics.
Read MoreB2B content marketing is a highly successful way for B2B companies to create and nurture leads into clients. In using content marketing, B2B companies benefit from a long-term and cost effective approach to acquiring leads that will yield benefits long after it’s initially created.
Read MoreBy focusing on the Buyer’s Journey’s stages, B2B companies can overcome one of the biggest challenges they face: generating qualified leads. When you establish an approach to each stage of the Buyer’s Journey, you are able to speak directly to prospective clients’ pain points and build a relationship to solve them.
Read MoreDeveloping a complete marketing plan can be an overwhelming and time consuming task. Using the 4 Ps of marketing as a framework makes this much easier.
Read MoreIn today’s digital world, decision makers increasingly rely on internet research to identify vendors. In fact, according to a CMO Council study, “87 percent of B2B buyers say online content has a major or moderate impact on vendor selection”. This means your website quickly becomes one of your most important marketing assets.
Read MoreEverything you need to know about inbound marketing. Read on to learn tips about when to use inbound marketing and how to get started with it in your business.
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