B2B email marketing is one of the most popular methods for marketing to other businesses. With high engagement rates and an ability to easily be automated, it’s no wonder why this is the preferred method for most companies.
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By focusing on the Buyer’s Journey’s stages, B2B companies can overcome one of the biggest challenges they face: generating qualified leads. When you establish an approach to each stage of the Buyer’s Journey, you are able to speak directly to prospective clients’ pain points and build a relationship to solve them.
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