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If you’ve done much reading about proposals, then you know you are significantly more likely to be successful if you build a relationship with the buyer before they release the RFP. While this may sound great in theory, you might wonder: how do you actually do that?
Read MoreResearching B2B marketing strategies often results in a list of disparate marketing tactics that you are expected to implement. While these are helpful, without an overarching strategy, you’ll quickly find your budget drained and little results achieved. Instead, choose a marketing strategy that aligns with your brand, your goals, your mission, and your budget.
Read MoreDespite the current popularity of inbound marketing, most marketing strategies include some form of outbound marketing. Developing an approach to outbound marketing requires an understanding of when to use it, a defined budget, and how much time you plan to spend on outbound marketing tactics.
Read MoreB2B content marketing is a highly successful way for B2B companies to create and nurture leads into clients. In using content marketing, B2B companies benefit from a long-term and cost effective approach to acquiring leads that will yield benefits long after it’s initially created.
Read MoreBy focusing on the Buyer’s Journey’s stages, B2B companies can overcome one of the biggest challenges they face: generating qualified leads. When you establish an approach to each stage of the Buyer’s Journey, you are able to speak directly to prospective clients’ pain points and build a relationship to solve them.
Read MoreIn today’s digital world, decision makers increasingly rely on internet research to identify vendors. In fact, according to a CMO Council study, “87 percent of B2B buyers say online content has a major or moderate impact on vendor selection”. This means your website quickly becomes one of your most important marketing assets.
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